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Dyfferent (Poster Design)

The client

Dyfferent specializes in nutritious snacks. Improve the way you choose your snacks and transition to a nutritious diet. With its gluten-free, 100% Peruvian, and healthful goods, it aims to let you enjoy snacks guilt-free.

The brief

making a holiday poster for their social media to encourage interaction and boost sales.

general infos
Timeframe
December 2022
Role
Graphic Designer
Team

Graphic Designers

Digital Strategists

Mission

Social Media Marketing

Components Used

We agreed as a team that rather than staging a photo shoot for this, I would edit images to achieve the final composition.

Process

Firstly, I've incorporated the logo and the guidelines into the backdrop. Then I added the product on the plate and blurred the backdrop to give it a sense of depth. Afterwards, I included Santa's hand in the composition. To aid with the depth of field, make the image appear more realistic, and attract attention to the hand/product rather than the backdrop, I added some shading to the arm and the hand. Then I positioned the product picture on the hand. To assist with the depth of field and to draw attention to the product, I added a drop shadow and shaded it. I lastly composed the post's tagline and designed a grid just for the text.

To Recap,

With its focus on healthy food, Dyfferent strives to make snacking guilt-free. We decided that I would edit the photos to accomplish the composition rather than conducting a photo shoot. I've added the product on the plate and blurred the backdrop to give it a three - dimensional effect. I later added Santa's hand to the artwork. I shaded the arm, placed the product image on the hand, and added a drop shadow on the object to give emphasis to it in order to help with depth of field, make the image look more realistic, and draw attention to the product. Finally, I created the post's tagline and a grid solely for the text.

Let's work 
together !
And make something big !