Native (Note: This was a university project, not an actual client assignment.)
Native, a brand known for its commitment to natural and sustainable products, sought a reimagining of their shampoo packaging to reflect their core values. The challenge was to design a dispenser that not only appeals to the modern, eco-conscious consumer but also addresses the inherent flaws in traditional shampoo bottles. The current market for hair care products is saturated with options that often prioritize convenience at the expense of the environment. Many shampoo bottles are bulky, made from non-recycled plastics, and contribute to significant waste. Consumers today are increasingly aware of their environmental footprint and demand products that align with their values. The brief called for a solution that would reduce plastic waste, be portable and efficient, and still deliver the high-quality experience associated with the Native brand. The new packaging needed to be innovative and practical, integrating additional features that would enhance the user experience. The design also had to be versatile enough to appeal to a broad audience while staying true to Native’s ethos of being carbon neutral, 100% plant-based, and climate neutral. This project aimed to develop a product that is not only functional but also a statement of environmental responsibility.
Solo Project
The initial stage of the project involved identifying and analyzing the flaws present in traditional shampoo packaging. These flaws were critical in understanding the need for a redesign that aligns with both user needs and environmental sustainability. Traditional shampoo bottles are often oversized, encouraging overuse and contributing significantly to plastic waste. Their rigid structure makes it difficult for users to utilize the product completely, leading to unnecessary waste. Additionally, the bulkiness of these bottles makes them impractical for travel or on-the-go use, prompting consumers to purchase additional smaller containers, which further exacerbates plastic consumption. Moreover, the production of these bottles typically involves non-recycled plastics, which are not only energy-intensive to manufacture but also challenging to recycle. Once disposed of, these bottles contribute to landfill overflow and ocean pollution, worsening the environmental crisis. Finally, the design of many shampoo bottles hampers efficient usage, as users often struggle to extract every last drop of product. This inefficiency not only leads to waste but also frustrates consumers, who feel they are not receiving full value for their purchase. Through detailed sketches and analyses, these issues were documented and visualized. This comprehensive understanding of the existing flaws provided a solid foundation for developing a more sustainable and user-friendly packaging solution that would address these challenges effectively.
Detailed technical drawings were developed to visualize the structural aspects of the new shampoo dispenser. These drawings provided a precise blueprint, ensuring that the design was both functional and aligned with Native's commitment to sustainability.
The final phase focused on creating high-quality visualizations and renderings of the redesigned shampoo dispenser. These visuals showcased the product's sleek design and eco-friendly features, providing a realistic representation of how it would look and function in a real-world setting.
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