(This wasn't for an actual client; it was for a class in college.) Kaiso (Japanese for Seaweed) is a Japanese restaurant specialized in Sushi.
Create full branding for a restaurant business.
This was an individual project.
Branding
The restaurant's name is derived from the Japanese term for seaweed, and the logo concept is inspired by Koi fish since Koi have long been associated with strength and prosperity in Japan. Koi fish is extremely strongly tied with Japanese cultural identity and represents practically anything positive; luck, wealth, vigor, and longevity.
The main concept is to surround the Koi with seaweeds, with simple typography that is inspired by Japanese typography.
The name of the restaurant is drawn from the Japanese word for seaweed, and the logo concept is inspired by Koi fish, which have long been linked with power and wealth in Japan. The koi fish is inextricably linked with Japanese cultural identity and signifies almost anything positive. The fundamental idea behind the logo is to surround the Koi with seaweeds and use simple font influenced by Japanese typography.
